World Cup Scoreboard | Audi

For the FIFA World Cup Final, car maker Audi commissioned the assembly of a massive sculpture on New York City's East River: a towering array of shipping containers holding twenty-eight Audi A8 vehicles. The headlights, directed at Manhattan, were arranged to make numbers, as in a digital clock. Every time a goal was scored, the sculpture updated, lighting up Manhattan's East Side in a blazing show. Moey created the sculpture’s software and interface, which also allowed for which also powered dramatic lighting displays between goals.

Projects created as Co-Founder and Chief Creative Strategist of Moey Inc., a Brooklyn design-build studio for interactive exhibits and immersive experiences.